Nike Western Europe
How do you lead the run, train, lifestyle performance-tight category?
/Be Declarative
As Nike’s Western Europe Retail Brand Marketing Senior Director, I was part of an integrated global effort to elevate and expand the performance tights category throughout the marketplace.
I led a team of retail brand marketing and visual merchandisers to disrupt the marketplace through compelling brand experiences that moved the consumer withouth limits from instore to online.
In Western Europe, these surgical efforts resulted in 200% YoY growth, contributing to 18% of Mens Training and 31% of Womens Training apparel.
This campaign enabled us to connect Nike’s men’s and women’s performance tights positioning through running, training, and lifestyle across all channels of distribution.
