PlantLife
How do you cultivate a nontoxic community for plant people and enable them to connect, shop, and share?
/Create a social app for Plant Lovers to Thrive
Co-founder Lana Pappas and I created PlantLife as a gathering point for plant lovers. A social media app developed with proprietary media feed innovation that enabled posts and stories in one feed.
Users could book house calls with experts, look up plant care and descriptions, track progress and plant profiles, post questions and get answers, dig deeper with plant clubs, and shop.
I collaborated with artist and illustrator Brian Rea on the PlantLife mural that was developed into stickers for users to add to their photo feeds, as well as a custom PlantLife x Brian Rea tote.
Designed and Developed PlantLife’s Shopify website and social media content strategy to promote downloads of our MVP app.
Built City Showcase campaign within PlantLife’s Shopify account. Art Directed graphics and social media posts for makers and their products grounded in plants.
Led the development of PlantLife Club graphics and product development extensions for Shopify.
Developed and led MVP press release efforts, securing various coverage, including an interview and feature with Fast Company’s Mark Wilson.
