Nike Brand Jordan
How do you ignite the love of basketball to grow the brand and sport across Western Europe?
/Interrupt Paris
As Nike Western Europe Retail Brand Marketing Sr. Director, I was part of an integrated team that leveraged the 30th Anniversary of Brand Jordan to ignite the Basketball business across Western Europe.
We interrupted Paris with a city-wide retail takeover and events that included Jordan himself. We partnered with Footlocker to co-sponsor Quai54, the world’s largest streetball tournament.
Led Western Europe Retail Brand Marketing teams in the remodel of Les Halles Niketown and partnered with retailers across the city to elevate and celebrate their love of Basketball.
To serve our customers and our communities, the team developed the first virtual queue app to enable consumers to find and reserve exclusive Jordan product drops without having to line up in front of stores.
The app supported Brand Jordan products seeded in Niketown, Nike Lab, Footlocker House of Hoops, and key accounts throughout the city.
We leveraged Mark Smith’s famous Jordan XX iconography to extend the Palais Tokyo ‘23 event experience, where we enable consumers to customize their Jordans with laser icons.
