Nike Western Europe
How do you ‘win with race’ to become the #1 Women’s Performance Brand in Western Europe?
/Marathon of a Concept
I led a cross-functional team effort between Geo & Territories to create a Nike Women’s pilot concept shop-in-shop at Galeries Lafayette.
With Nike’s Andy Walker brand design team and retail design led by Claudia Abt, we leveraged the Paris Women’s Marathon to announce the shop-in-shop launch with the take-over of the Haussmann Blvd. windows.
We commissioned the artist Ed Fairburn to create murals of local athletes in ink over the city maps. For the Galeries Lafayette shop-in-shop, the artist created a portrait of athlete Éloyse Lesueur in ink over a street map of Paris.
The result was the establishment of a Women’s Retail Concept and Services that created a playbook for our teams to scale across Western Europe in support of Nike’s goal to ‘Win with Her.’
